Saatchi & Saatchi was originally established in London during 1970 by brothers Charles Saatchi and Maurice Saatchi. Starting out as a small, ambitious creative communications boutique, the agency rapidly distinguished itself through bold, unconventional advertising strategies, highly memorable public awareness campaigns, and aggressive corporate acquisitions. Over the decades, it evolved from an independent British upstart into one of the most recognizable and expansive advertising networks in the world before eventually becoming part of Publicis Groupe.