The founding Jack Daniel family does not own the Jack Daniel's brand anymore, as the iconic Tennessee whiskey distillery was sold years ago to the Brown-Forman Corporation. Brown-Forman operates as a massive publicly traded spirits and wine enterprise that oversees the global production, marketing, and distribution of the whiskey. While the brand retains the historic name and traditional distilling heritage established by Jasper Newton Daniel, corporate ownership rests entirely with the Brown-Forman parent company.