Yes, people do still drink wine coolers, though the category has evolved significantly since its peak popularity in the 1980s and 1990s. While traditional sweet wine-based or malt-based coolers in heavy glass bottles have largely faded from shelves, modern consumers actively purchase similar ready-to-drink canned beverages marketed as wine spritzers, canned wine cocktails, and flavored fruit coolers. These contemporary low-ABV options cater to individuals seeking convenient, refreshing, and casual alcoholic beverages for social gatherings and outdoor events.
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