Yes, Delta did buy out Peerless and Peerless is now owned by Delta Faucet Company as its value brand. Peerless was founded in 1982 as a value faucet brand and was acquired by Delta Faucet Company, which is headquartered in Indianapolis and owned by Masco Corporation. Delta purchased Peerless to have a brand that could compete at the lower price points in big box stores while protecting the Delta brand's premium positioning. Today, Peerless is positioned as Delta's affordable brand, sold primarily at Home Depot, Lowe's, and other value retailers, with prices typically $50 to $150 for bathroom faucets and $100 to $250 for kitchen faucets, compared to Delta's $100 to $400. Peerless faucets use similar engineering to Delta, including some Diamond Seal technology in newer models, but have simpler designs, fewer finishes, and more plastic components to keep costs down. They still carry a limited lifetime warranty backed by Delta. This strategy is common in the faucet industry. Moen owns Kingstone Brass as a value brand, and Kohler owns Sterling. So Delta owns both Delta as its mainstream and premium brand and Peerless as its value brand, and also owns Brizo as its luxury brand. So the three tiers are Peerless for value, Delta for mainstream and premium, and Brizo for luxury, all owned and manufactured by Delta Faucet Company under Masco.
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