Vimto was originally formulated in Manchester, England, in 1908 by John Noel Nichols as a health-restoring herbal tonic. It was initially marketed under the trademarked name "Vim Tonic"—combining the word "vim" (implying energy, vigor, and vitality) with "tonic" (a medicinal health drink). Over time, the brand name was officially shortened to Vimto as its commercial success shifted its identity from a medicinal cordial into a popular recreational soft drink.