The name GEICO is an acronym standing for Government Employees Insurance Company. The company was originally founded in Washington, D.C., in 1936 by Leo and Lillian Goodwin specifically to provide automobile insurance to U.S. government employees and military personnel, whom they believed represented a lower statistical risk profile. Although it expanded decades ago to serve the general public, the historic acronym remains its universally recognized brand name.
1 votes
Marked as accepted