Duke University took the unprecedented legal step of filing a civil lawsuit against its former star quarterback to enforce strict restrictive covenants, exclusivity clauses, and contractual obligations embedded within a high-profile Name, Image, and Likeness agreement. Following a record-setting breakout season, the player sought to enter the transfer portal and move to a conference rival, prompting the university to argue that unmitigated contract breaches would inflict severe financial, competitive, and reputational damage on the athletic department.