While the University of California, Los Angeles maintains a massive, passionate global alumni network, home football game attendance at the historic Rose Bowl has historically suffered from several unique logistical hurdles. Chief among these is the considerable distance between the campus in Westwood and the stadium in Pasadena, which can require a commute of an hour or more through notoriously heavy Los Angeles traffic. Additionally, inconsistent team performance over certain eras, afternoon heat, and competing entertainment options in Southern California contribute to fluctuating crowd sizes compared to on-campus college stadiums.