RideNow Powersports is owned and operated as a primary retail subsidiary under RumbleOn, a publicly traded omnichannel powersports e-commerce platform that acquired the dealership network. The dealership group was originally co-founded by industry executives William Coulter and Mark Tkach, who remained closely tied to the executive leadership and board of directors of the parent corporation following the multi-hundred-million-dollar corporate acquisition transaction that integrated their extensive physical showroom footprint with digital retail infrastructure.