Who owns Pursuit travel?

Written by Editorial Team | Last Updated: September 2026

Pursuit is a subsidiary of Viad Corp, which is a publicly traded company listed on the New York Stock Exchange under the ticker symbol VVI. Viad Corp acts as the parent organization, providing corporate support, strategic oversight, and capital resources that enable Pursuit to acquire, manage, and expand its collection of high-quality travel attractions, hospitality lodges, and immersive guest experiences. Consequently, the ownership structure of the Pursuit travel brand is ultimately tied to the shareholders and institutional investors of the publicly held Viad Corp enterprise, which specializes in experiential services and marketing operations globally.

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While Banff attracts a truly global audience from across Europe, Asia, and the Americas, the highest volume of annual visitors typically comes from within Canada itself, with a very significant portion of international visitors consistently hailing f...

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