Kits Eyewear is a direct-to-consumer digital optical brand owned and operated by KITS Eyecare Ltd., a publicly traded e-commerce enterprise listed on the Toronto Stock Exchange. Founded by optical industry entrepreneurs, the company is managed by its executive corporate officers and board of directors, with major institutional investment funds and founding insiders holding significant equity stakes. The enterprise utilizes its proprietary digital platform and domestic manufacturing laboratories to design, produce, and distribute prescription eyeglasses and contact lenses directly to consumers across North America.