GunBroker.com operates as a wholly owned subsidiary of Outdoor Holding Company (formerly known as AMMO, Inc.). The prominent online firearms and shooting accessories auction marketplace was originally acquired by AMMO, Inc. in a multi-million-dollar transaction. Following subsequent corporate restructurings, asset sales, and leadership transitions—including the sale of its physical ammunition manufacturing lines—the parent corporation rebranded as Outdoor Holding Company, retaining full ownership and operational control over the digital marketplace platform.