The prominent actress featured in the widely aired GMC truck advertising campaigns—most notably the popular holiday and seasonal promotional spots—is American actress and broadcast journalist Morgan Matthews. Hailing from Nebraska and holding a degree in broadcast journalism from the University of Nebraska, Matthews has appeared in various television shows and commercial projects. Her warm, relatable presence and expressive performance in the GMC Sierra ads have made her a recognizable face to millions of television viewers across the nation during major sporting events and prime-time programming blocks.