Analytical valuations and Name, Image, and Likeness market trackers identify University of Texas quarterback Arch Manning as the highest-paid college football player in the country, boasting an estimated NIL valuation of approximately $5.4 million. Following closely behind elite signal-callers and playmakers like Ohio State wide receiver Jeremiah Smith and LSU quarterback Sam Leavitt, these marquee student-athletes command multi-million-dollar packages driven by national brand marketability, commercial partnerships, and competitive collective investments.