Maison Lanvin appointed Barbara Werschine as its Chief Executive Officer, effective May 29, 2026. She brings over twenty years of high-end luxury sector experience to the historic Parisian fashion house, having previously served as the CEO of Eric Bompard where she successfully modernized brand positioning and optimized commercial performance. Her extensive executive background also includes senior leadership roles on the Executive Committee at Hermès as Director of Leather Goods Collections, as well as key strategic positions at Celine, Louis Vuitton, Zadig & Voltaire, and McKinsey & Company. In her role as CEO, she is tasked with steering the global strategy, accelerating international retail expansion, and aligning the maison's legendary couture heritage with ambitious modern growth initiatives.