Piers North serves as the Chief Executive Officer of Reach plc, having assumed the executive leadership role. Bringing extensive digital strategy experience from his previous senior roles within Reach and other major online media enterprises, he oversees the company's overarching strategic transformation. His leadership team focuses heavily on scaling data-driven customer value strategies, expanding digital audience engagement, managing legacy print operations efficiently, and navigating the evolving digital advertising landscape to secure long-term commercial sustainability for the publishing group.