The Chief Executive Officer and co-founder of HRX—India's prominent fitness and athleisure brand co-established alongside actor Hrithik Roshan—is Afsar Zaidi. He has been the primary operational mastermind behind the brand's rapid commercial scaling, digital retail expansion, and strategic partnerships within the fitness apparel and lifestyle market. Under his executive leadership, HRX has grown into a major multi-category consumer brand spanning fitness equipment, footwear, and apparel across domestic and international digital storefronts.