High Tide Inc. is led by its founder, Raj Grover, who serves as the President and Chief Executive Officer of the prominent retail-forward cannabis enterprise. Since establishing the company and steering its expansion across international markets, he has guided its core retail strategy, digital platform scaling, and corporate positioning. His leadership emphasizes direct engagement with shareholders and consumers, steering the growth of its primary discount retail banner, Canna Cabana, to secure a leading operational footprint across the global legal cannabis landscape.