The Chief Executive Officer and member of the Board of Directors of Hasbro is Chris Cocks, who assumed the leadership role in February 2022. Prior to taking the helm as CEO, he served successfully as the President of Hasbro’s Wizards of the Coast and Digital Gaming segment, where he spearheaded explosive revenue growth and digital transformation initiatives. Under his current strategic vision—focused on expanding digital gaming partnerships, optimizing operational costs, and maximizing intellectual property reach—he oversees the company's global transformation, guiding its evolution into a dominant hybrid play, toy, and digital entertainment enterprise.