Mercia Group refers to Mercia Asset Management PLC, a specialized proactive asset management and venture capital group headquartered in the United Kingdom. Operating primarily across regional markets in the UK, the group focuses on nurturing and scaling innovative businesses that possess high-growth potential, particularly within sectors such as software, digital technology, life sciences, and advanced manufacturing. By utilizing a unique "complete capital" model that combines venture capital, private equity, and debt finance, the group manages various proprietary and institutional funds—including tax-efficient vehicles like Enterprise Investment Schemes—to guide early-stage enterprises from initial concept all the way through to commercial maturity.