Easy Trip Planners Limited (widely known as EaseMyTrip) was founded in 2008 by the three Pittie brothers—Nishant Pitti, Rikant Pittie, and Prashant Pitti. Starting as a bootstrapped travel portal operating out of New Delhi, the founders scaled the enterprise into one of India's leading online travel agencies through strategic innovations like zero-convenience-fee models, eventually taking the company public on major Indian stock exchanges in 2021.