Which phone is rank 1?

Written by Editorial Team | Last Updated: August 2026

The #1 ranked phone globally fluctuates based on quarterly shipment volumes, consumer market share, and specific reviewer metrics, with Apple and Samsung continuously trading the top spot for worldwide unit sales. Apple's latest flagship iPhone models typically lead in global revenue and profit share, while Samsung often captures the highest total number of units shipped across its massive global portfolio spanning diverse price points, from ultra-budget devices to high-end foldables.

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