Which KitchenAid color is most popular varies by product type, but for stand mixers the most popular color is Empire Red which is iconic KitchenAid red that has been best seller for decades, followed by White, Black, and Silver. For major appliances like refrigerators and ovens, most popular color is stainless steel with PrintShield fingerprint resistant finish, which dominates modern kitchens, accounting for over 70 percent of sales, with white and black stainless less popular. KitchenAid also offers black stainless, white, and custom colors like black, white, and red for small appliances. Empire Red stand mixer is most recognizable and popular gift choice. For refrigerators, stainless steel is most popular due to matching other appliances and modern look. KitchenAid also offers bespoke colors for refrigerators. So most popular KitchenAid color is Empire Red for stand mixers and stainless steel for major appliances, with stainless steel being overall most popular across all KitchenAid appliance categories in modern homes due to neutral modern aesthetic and easy matching.
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