Which is better, Benjamin Moore or Behr?

Which is better, Benjamin Moore or Behr? Which is better, Benjamin Moore or Behr depends on budget, needs, and expectations, both are good but different tiers. Benjamin Moore is considered premium paint brand sold through independent dealers and Ace, known for superior color depth, excellent hide, durability, and proprietary Color Lock technology in Aura line, with excellent washability and low VOC, favored by professionals and designers for high-end results, costing 65 to 100 dollars per gallon. Behr is Home Depot exclusive, good mid-tier value brand, known for good coverage, one-coat hide in Marquee and Dynasty, and high ratings in Consumer Reports for DIY value, costing 35 to 65 dollars per gallon. For quality, hide, and durability, Benjamin Moore is generally considered better than Behr, especially Aura and Regal Select versus Behr, with richer colors and better leveling. For value and DIY budget, Behr is better as it offers good performance at lower price and convenient availability. So better depends, for best quality and professional finish, Benjamin Moore is better, for budget DIY good performance, Behr is better value.