The Pokémon franchise stands as the highest-grossing media and video game franchise of all time, generating tens of billions of dollars across core software sales, trading card games, mobile adaptations like Pokémon GO, and an expansive global merchandise empire. Other titan franchises like Call of Duty, Mario, and Grand Theft Auto also pull in staggering revenues, but Pokémon's cross-media merchandising dominance places it firmly at the absolute top.