Hammersmith is located in West London, positioned firmly within the inner-city London Borough of Hammersmith and Fulham. Geographically, it sits north of the River Thames, bordered by Shepherd's Bush to the north, Kensington to the east, and Chiswick to the west. Hammersmith is a major commercial, residential, and transportation hub characterized by its bustling Broadway shopping center, iconic entertainment venues like the Hammersmith Apollo, and excellent underground tube connections across multiple lines. Its prime riverside location includes the famous Hammersmith Bridge, providing a vital and picturesque link across the Thames toward South West London.