The original, iconic Starting Lineup action figure franchise—manufactured by Kenner and later Hasbro—initially ran from the late 1980s through the late 1990s before production wound down as market trends shifted toward alternative collectible formats. While Hasbro and other companies have occasionally attempted nostalgic re-releases, limited special editions, or modern revivals for contemporary sports fans, the original continuous mass-market toy run concluded around the turn of the century, leaving behind a legendary legacy among vintage sports memorabilia collectors.