Determining the team with the smallest fanbase generally points toward smaller-market franchises or those that have recently relocated or struggled with prolonged periods of on-ice uncompetitiveness and low local television ratings. Historically, teams situated in non-traditional hockey markets with smaller local populations or competing heavily against other major sports entertainment options often record lower local broadcast numbers and smaller social media footprints. However, the NHL's revenue-sharing model and league-wide marketing efforts help support these smaller-market teams, ensuring they remain viable business operations. Even franchises with smaller raw local numbers frequently cultivate deeply passionate, loyal core groups of supporters who travel well and create tight-knit community bonds around the team. The league's parity and the universal appeal of professional hockey ensure that every organization retains a dedicated, albeit geographically concentrated, audience.