New Zealand's automotive sales market has historically been dominated by versatile utility vehicles and reliable commuter models. For many consecutive years, the Ford Ranger and Toyota Hilux pickup trucks have fiercely contended for the absolute top spot as the country's best-selling new vehicles, heavily favored by both commercial contractors and lifestyle drivers. Among passenger cars and compact SUVs, models like the Toyota RAV4 and various fuel-efficient imported hatchbacks consistently record high sales volumes nationwide.
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