The most popular Timberline shingle color is Charcoal, followed closely by Pewter Gray and Weathered Wood, according to GAF sales data and contractor reports. Charcoal is the most popular GAF Timberline color because it is a versatile dark gray to black shade that complements almost any home exterior color, including white, beige, gray, brick, and stone, provides strong contrast and modern curb appeal, and hides algae streaking better than lighter colors. Pewter Gray is the second most popular, a medium gray that offers a softer look than Charcoal while still being neutral and versatile, popular for contemporary and traditional homes. Weathered Wood is third, a classic medium brown with gray tones that mimics natural wood shake and works well with earth-tone homes, brick, and wooded settings. Other popular colors include Barkwood, which is a medium brown, Mission Brown, and Hickory. Color popularity varies by region, for example, in the South, Weathered Wood and Barkwood are more popular for warm-toned homes, while in the Northeast and Midwest, Charcoal and Pewter Gray dominate for modern gray exteriors. GAF offers Timberline HDZ in over 15 colors, but Charcoal consistently accounts for the largest share of sales because it provides timeless appeal and strong resale value.
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