Mass-market sales volumes for Funko Pops are typically dominated by iconic characters originating from universally beloved pop culture franchises, blockbuster cinematic universes, and mega-hit television series like Star Wars, Marvel's Avengers, Harry Potter, and anime staples like Dragon Ball and Naruto. Standard figures featuring fan-favorite heroes and villains produced in large initial inventory runs account for the vast majority of units sold across major global retail partners like Walmart, Target, and Amazon.