Vertu was originally established in 1998 as a luxury mobile phone subsidiary of Nokia, pioneering the ultra-high-end smartphone market by hand-crafting devices featuring precious metals, rare gems, sapphire crystal screens, and a 24/7 concierge service. Over the years, the brand underwent multiple corporate acquisitions by various international owners, faced severe financial restructuring and liquidation events due to changing technology trends, and later transitioned under new ownership to focus on modern luxury web-3 and AI-integrated mobile devices.