GoPro, Inc. was founded in 2002 by Nick Woodman, who was inspired during a surfing trip to develop a versatile, wearable camera system that could capture high-action sports footage from an immersive first-person perspective. Launching its first 35mm film camera before pivoting successfully into pioneering digital high-definition action cameras, the company revolutionized extreme sports media, went public on the NASDAQ exchange, and expanded its ecosystem into mobile editing software and subscription services.