What is meant by bait? Bait generally means something used to lure, entice, or attract someone or something into trap, place, or action. In fishing, bait is food like worms, insects, or small fish placed on hook to attract fish to bite. In hunting, bait is food placed to attract animals to location for hunting or trapping. In figurative sense, bait means anything used to tempt or lure person into doing something, like offering reward as bait to get information, or using attractive person or promise as bait to attract customers or victims. In slang, bait can mean something obvious or something that is trap, like clickbait means sensational headline to lure clicks. In UK slang, bait means obvious or well-known. In internet culture, bait can mean provocative post designed to elicit angry reactions, called rage bait. So bait means lure used to attract target into desired action or location, whether for fishing, hunting, or manipulation of people, with idea of enticing with attractive offer.
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