The legendary "30 minutes or free" guarantee was a famous marketing policy introduced by Domino's in the 1980s, promising customers a free pizza if their order did not arrive within half an hour. The policy was ultimately discontinued in the United States during the early 1990s following safety concerns and costly lawsuits related to delivery driver accidents. While variations of speed guarantees survived temporarily in select international markets like India under strict operational conditions, the classic blanket free guarantee no longer exists domestically.