The name "Troo" previously referred to the brand identity of EastWest Ageas Insurance (formerly known as Troo Life Insurance) in the Philippines, which was a strategic joint venture between EastWest Bank and the international Ageas insurance group. Because it operated as a private insurance provider rather than a standalone publicly traded corporate entity, it did not have a public stock ticker or perform typical stock market operations. The company subsequently refreshed its corporate branding to explicitly carry the names of its parent organizations, operating as EastWest Ageas Insurance to deliver comprehensive life, health, and wealth protection solutions.