In financial markets and equity research context, a "reco price" is an abbreviation for a recommendation price, target price, or analyst-suggested entry point. When equity research firms or financial institutions issue a stock recommendation, they typically include a target price indicating where they expect the security to trade over a 12-month forward horizon based on fundamental and technical valuation metrics. This figure serves as a benchmark for investors evaluating whether a stock is currently undervalued, fairly priced, or overvalued relative to its long-term growth prospects.