The acronym OTB stands for "Only The Brave," which serves as the foundational corporate name and guiding philosophy for the prominent international fashion and luxury group founded by entrepreneur Renzo Rosso. This distinctive moniker reflects the group's corporate identity, creative ethos, and historical focus on challenging traditional industry norms, championing bold unconventional design, and supporting innovative talent within the global fashion landscape. Over the decades, the acronym has become globally synonymous with a diverse ecosystem of high-end luxury houses and cutting-edge contemporary apparel brands.