Automotive historians frequently crown the Ford Edsel as the ultimate commercial and financial flop in automotive history, having cost the company hundreds of millions of dollars despite massive pre-launch promotional hype. Other legendary marketplace disasters include the DeLorean DMC-12 (crippled by poor performance and production scandals), the fragile Yugo GV, the controversially styled Pontiac Aztek, and the structurally flawed Chevrolet Vega, which all suffered from catastrophic consumer rejection, reliability disasters, and immense financial losses for their respective manufacturers.