Aritzia operates as an exclusive design house that creates and markets a diverse portfolio of proprietary in-house brands tailored to various distinct fashion aesthetics and lifestyle needs. Prominent brands under its umbrella include Wilfred for feminine, vintage-inspired chic apparel, Babaton for sharp, professional, and sophisticated modern tailoring, and Tna for athletic wear, streetwear, and cozy everyday loungewear. Additional specialized labels include The Super Puff for high-performance down outerwear, Sunday Best for youthful casual wear, Babaton Body for contour essentials, and Auxiliary for premium leather accessories.