What brands are owned by Hisense?

Hisense Group is a large Chinese conglomerate that owns several well-known electronics and appliance brands beyond just Hisense itself. The most notable brand it owns in the TV world is Toshiba TV. In 2017, Hisense acquired 95 percent of Toshiba Visual Solutions Corporation, which gives it the right to manufacture and sell TVs under the Toshiba name worldwide. This is why you see Toshiba Fire TVs in North America that are actually made by Hisense. It also previously owned the Sharp brand rights for North and South America, manufacturing Sharp TVs in the US and Mexico from 2015 to 2019 before Sharp re-acquired the license. Outside of TVs, Hisense owns Gorenje, a major European home appliance brand from Slovenia that makes ovens, refrigerators, and washing machines. It also owns Kelon and Ronshen, two large Chinese refrigerator and air conditioner brands. It has joint ventures with Hitachi for commercial air conditioning and with Whirlpool in China. So when you buy a Hisense TV, you are buying from a company that also produces Toshiba TVs and owns major European appliance brands, giving it huge scale and manufacturing capacity.

Brands owned by Hisense Group include Hisense flagship brand, Toshiba TV business outside Japan, Sharp TV business in Americas, Gorenje appliances from Slovenia, and other regional brands, making Hisense Group a global electronics conglomerate headquartered in Qingdao, China. Hisense was founded in 1969 in Qingdao, China as Qingdao No. 2 Radio Factory, now third largest TV maker globally with revenue over 25 billion dollars, owning multiple brands through acquisitions. Main brands owned are Hisense itself for TVs, refrigerators, and appliances sold worldwide at Best Buy Canada and Costco Canada, Toshiba TV brand which Hisense acquired in 2017 for 113 million dollars, gaining rights to sell Toshiba TVs outside Japan with Toshiba brand licensed for TV business, offering Toshiba TVs with Fire TV platform in North America. Sharp TV business in Americas was acquired by Hisense in 2015 for 23.7 million dollars, with Hisense producing Sharp-branded TVs for US market until 2019 when Sharp regained some rights. Gorenje is Slovenian appliance brand acquired by Hisense in 2018 for 293 million euros, making premium appliances in Europe. Hisense also owns Kelon and Ronshen appliance brands in China for refrigerators and air conditioners. So brands owned by Hisense include Hisense, Toshiba TV, Gorenje, Kelon, Ronshen, and previously Sharp Americas, spanning TVs and appliances globally, with Hisense Group being major owner of multiple brands.