Unicharm operates under a foundational corporate philosophy known as "Nola & Dola," which stands for "Necessity of Life with Activities & Dreams of Life". This guiding ethos emphasizes the corporate mission to provide innovative, high-quality products that alleviate daily burdens, promote health and hygiene, and empower people of all generations to fulfill their dreams and live with comfort, dignity, and emotional well-being across every stage of human life.