Pakistan’s vibrant confectionery and snack food market features several dominant domestic manufacturing powerhouses alongside multinational brands. Key market leaders include Ismail Industries Limited (maker of CandyLand and Bisconni), Continental Biscuits Limited (CBL), Hilal Confectionery, Candi, Mayfair, Mitchell's Fruit Farms, Kolson (Engro Corporation subsidiary), Peak Freans (English Biscuit Manufacturers), National Foods, and Ismail-affiliated SnackCity. These enterprises manufacture everything from hard candies and chocolates to biscuits and potato crisps.