Geojit Financial Services Limited is a leading Indian investment services and financial brokerage firm headquartered in Kochi, Kerala. Established decades ago, the company has grown into a trusted financial partner providing comprehensive retail broking, financial planning, asset management, portfolio management services, and distribution of third-party financial products. With a vast network of branches across India and strategic joint ventures abroad, it serves a diverse customer base ranging from first-time investors to institutional entities.
Zerodha operates primarily as a discount broker offering zero brokerage fees for equity delivery investments and a flat fee of twenty rupees per executed order for intraday, futures, and options trades. In contrast, Geojit Financial Services operates as a full-service traditional broker, structuring its charges around percentage-based commissions for equity delivery (often around 0.30 percent) alongside flat or variable fee schedules for intraday trading, reflecting the added value of personalized advisory services, dedicated relationship managers, and physical branch access.