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Is real brokerage a franchise?

Asked by Anonymous Sep 02, 2026 24 views 1 answers
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Administrator Accepted
Answered Sep 02, 2026

No, The Real Brokerage operates primarily as a cloud-based brokerage rather than a traditional franchise model. Instead of selling regional franchise territories, Real operates as a single brokerage entity licensed across various states and provinces, utilizing a centralized digital platform (reZEN) to support independent real estate agents who join as company agents. However, following its acquisition of RE/MAX Holdings, the combined enterprise now encompasses RE/MAX's extensive global franchise network alongside Real's cloud brokerage model.

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