Public relations is not being entirely replaced by artificial intelligence, but the industry is undergoing a massive transformation as professionals integrate AI tools into their daily workflows. Artificial intelligence excels at automating repetitive, data-heavy tasks such as drafting initial press release outlines, monitoring media coverage sentiment, analyzing large datasets, and conducting broad journalist outreach research. However, core public relations functions—such as high-stakes crisis counseling, building trusted personal relationships with journalists, providing nuanced strategic counsel, and exercising ethical judgment—still require human empathy, creativity, and emotional intelligence.