Maplebear Inc. and Instacart are not merely affiliated; they are the exact same legal and corporate entity. Maplebear, Inc. is the official registered corporate name used for all legal filings, financial disclosures, contractual agreements, and regulatory interactions, while "Instacart" serves as the public-facing brand, marketplace application, and consumer service trademark. When consumers interact with the Instacart website or mobile application, they are technically engaging with the services provided by the corporate structure legally registered as Maplebear, Inc. This dual-identity structure is common among large-scale technology enterprises that establish a formal legal foundation during their startup phase while utilizing a memorable, brand-focused name to drive consumer recognition, marketing efforts, and growth within the competitive gig-economy and digital retail logistics marketplace.