Is Duolingo growing or shrinking?
Duolingo is growing in terms of its reach and user engagement, but its financial margins are temporarily shrinking. Daily active users and paid subscribers have continued to climb, with the company consistently adding to its user base of over 56 million people. However, the company’s management has explicitly chosen to trade short-term EBITDA margins for this growth, intentionally slowing down near-term earnings to invest in future AI capabilities. Therefore, while the product and user ecosystem are expanding, the company's profitability is currently being constrained as part of a long-term growth plan.
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Duolingo (DUOL) currently carries a consensus "Hold" rating from the majority of market analysts.
As of late July 2026, the consensus among financial analysts is a "Hold." Approximately 61% of analysts suggest holding the stock, while a smaller percentage recommend buying or selling.
Duolingo’s long-term potential is a subject of active debate.
Financially, Duolingo is in a state of strategic transition.
There is no evidence that "everyone" is deleting Duolingo, though the company is currently undergoing operational shifts, such as the discontinuation of its "Duolingo for Schools" classroom tool by July 2027.