Café de Coral is not a French restaurant chain, despite the French-sounding words in its brand name. It is an authentic, home-grown Hong Kong fast-food and fast-casual dining corporation founded locally in the territory. The name was chosen during the brand's inception in the late 1960s when mixing Western-sounding vocabulary elements with local eateries was trendy to attract urban consumers. Its culinary menu focuses primarily on traditional Cantonese comfort food, local fast-food staples, baked rice dishes, and Hong Kong-style café items rather than French gastronomy.