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Is American Apparel still making money?

Asked by Anonymous Oct 03, 2026 5 views 1 answers
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Answered Oct 06, 2026
Is American Apparel still making money, yes, American Apparel still exists as brand but under new ownership after bankruptcy, making money through online sales, though not as large as before. American Apparel, founded in 1989 in Los Angeles, California, by Dov Charney, known for made in USA basics like t-shirts, hoodies, and provocative ads, filed for bankruptcy in 2015 and 2016 due to debt, lawsuits, and declining sales, with stores closing. In 2017, Gildan Activewear, Canadian company headquartered in Montreal, Canada, bought American Apparel brand and intellectual property for 88 million dollars, but not stores or factories, closing all physical stores and LA factory. Gildan relaunched American Apparel as online-only brand at americanapparel.com, selling basics made in Honduras and Nicaragua, not made in USA anymore, with focus on e-commerce and wholesale, making money through online sales, with revenue estimated at 50 to 100 million dollars yearly as part of Gildan portfolio, profitable as online brand with lower overhead. So American Apparel still making money as online brand owned by Gildan, profitable through e-commerce, though much smaller than peak when it had 250 stores and 10,000 employees, now online-only making money, owned by Canadian Gildan, not independent, still selling t-shirts and basics.
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